TEACHING
Introduction to Marketing at Bridgewater State University and Northeastern University
Average Overall Teaching Effectiveness Score: 4.8/5.0
Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing.
Marketing Research at Bridgewater State University
Average Overall Teaching Effectiveness: 4.8/5.0
Marketing Research is an upper-level course designed to provide students with the knowledge and skills, as future marketing managers, to make intelligent decisions in the specification, evaluation and application of marketing research.
Consumer Behavior at Bridgewater State University and Northeastern University
Average Overall Teaching Effectiveness: 4.9/5.0
The primary goal of this course was to enhance understanding of consumer behavior. The course also aimed to provide an important competitive advantage: an ability to see how to have an impact on consumers, and hence a talent for making more insightful business decisions.
Foundations of Psychology at Northeastern University
Overall Teaching Effectiveness Score: 4.9/5.0
Surveyed the fundamental principles, concepts, and issues in the major areas of contemporary scientific psychology. Approached the study of psychology as a method of inquiry as well as a body of knowledge. Emphasized the biological, behavioral, cognitive, and social factors that influence and regulate learning and motivation; personality dynamics; psychopathology and its treatment; life-span development; sensory and perceptual processes; and communication and social behaviors. The influence of cultural factors on psychological studies and theories was also explored.
Lab in Personality Psychology at Northeastern University
Overall Teaching Effectiveness Score: 5.0/5.0
This course familiarized students with the research methodologies that personality psychologists use to study and understand people. Students were guided through the entire research process from the initial step of identifying a research idea to the final step of writing the results for publication.
Average Overall Teaching Effectiveness Score: 4.8/5.0
Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing.
Marketing Research at Bridgewater State University
Average Overall Teaching Effectiveness: 4.8/5.0
Marketing Research is an upper-level course designed to provide students with the knowledge and skills, as future marketing managers, to make intelligent decisions in the specification, evaluation and application of marketing research.
Consumer Behavior at Bridgewater State University and Northeastern University
Average Overall Teaching Effectiveness: 4.9/5.0
The primary goal of this course was to enhance understanding of consumer behavior. The course also aimed to provide an important competitive advantage: an ability to see how to have an impact on consumers, and hence a talent for making more insightful business decisions.
Foundations of Psychology at Northeastern University
Overall Teaching Effectiveness Score: 4.9/5.0
Surveyed the fundamental principles, concepts, and issues in the major areas of contemporary scientific psychology. Approached the study of psychology as a method of inquiry as well as a body of knowledge. Emphasized the biological, behavioral, cognitive, and social factors that influence and regulate learning and motivation; personality dynamics; psychopathology and its treatment; life-span development; sensory and perceptual processes; and communication and social behaviors. The influence of cultural factors on psychological studies and theories was also explored.
Lab in Personality Psychology at Northeastern University
Overall Teaching Effectiveness Score: 5.0/5.0
This course familiarized students with the research methodologies that personality psychologists use to study and understand people. Students were guided through the entire research process from the initial step of identifying a research idea to the final step of writing the results for publication.